retail

Target Markets for Fountain Pen Retailers at Pen Economics

Dr. Jonathon Deans writes a fascinating essay on target markets in the fountain pen retail industry, particularly in the US.

 

> Now we increasingly see Anderson Pens, Goldspot Pens, Pen Chalet, and Vanness Pens all trying to take a chunk of Goulet’s market share for themselves. If these competitors are successful, it means...